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Human Behavior

Here’s Why Analog Timekeeping beats Digital Hands Down

Over 45 years ago back in the late ’60s, the digital flip clock was born. It was cool, novel and fun to watch it flip. Since then we’ve adapted digital readouts on watches to computers to smart phones—pushing the analog clock out to the curb. But could digital clocks be affecting our daily performance big-time? Read more…

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User Manuals Made Easy

If a consumer were to read your instructions first before purchasing, would they still buy your product? Very few product companies pay close attention to the User Manual and the effects it can have on the brand experience.

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